The owners of Paso Robles’ Precision Ag Consulting, who co-founded the WiVi Central Coast Wine Industry Conference and Tradeshow, announced Tuesday that they have finalized a buyout with The Wine Communication Group, owner of Wine Business Monthly, for the annual March event.
The two companies founded WiVi in 2012 in an effort to create a regional wine industry conference and tradeshow on the California Central Coast, and it has grown into the largest industry event south of San Francisco. Lowell and Becky Zelinski own Precision Ag, a viticulture consulting company.
The partnership between the two companies was formed in an effort to expand the Zelinski’s former viticulture production conference into an industry-wide event, according to a news release.
The fourth-annual WiVi Central Coast Wine Industry Conference and Tradeshow will be March 15 and 16, 2016, at the Paso Robles Event Center.
“This buyout is the fulfillment of a plan we put in place with Becky and Lowell over three years ago,” said Eric Jorgensen, president of Wine Business Monthly. “We are thrilled with the success of WiVi. Becky and Lowell have done a remarkable job and we thank them for their efforts.”
Becky Zelinski noted that it was always the intent of both companies that Wine Business Monthly would ultimately buy the show.
“We are pleased with the success of WiVi and excited that our collaboration with Wine Business Monthly allowed us to achieve our goal of creating a premiere educational forum for the Central Coast wine industry. We have always considered Wine Business Monthly our industry’s premiere trade publication and knew that teaming up with them would be a win-win situation. We know that WiVi is in good hands with Wine Business Monthly at the helm. We will continue to work with them to grow and promote the show and plan to remain advocates for WiVi because we think it is a great resource for our industry,” Zelinski said.
The transaction is expected to close in November and terms were not disclosed, according to the news release.
Wine Communications Group Inc. is an information and services provider for the global wine industry. As publishers of www.winebusiness.com, the leading website for the trade, and two of the industry’s leading print publications, Wine Business Monthly and Wines & Vines, they are dedicated to meeting the wine industry’s needs for information, analysis, resources and tools.
The Zelinski’s Precision Ag Consulting is an agricultural consulting company that specializes in vineyard management, viticulture production consulting, soil fertility and irrigation management, and ag waiver compliance on the California Central Coast.
The company is owned by Lowell Zelinski, who has doctorate degree in soil-plant-water relations from the University of California, Davis, and more than 35 years of experience in agriculture. Becky Zelinski manages the business. She has a bachelor’s degree in communications and more than 25 years of experience in business administration, marketing, public relations and event management.
As a two-day conference, WiVi includes educational seminars with a regional focus on viticulture, winemaking and DTC/winery marketing addressed by today’s top industry leaders, as well as a one-day tradeshow featuring nearly 200 exhibits showcasing new products and innovative tools.
Copyright Central Coast Wine Press for www.centralcoastwinepress.com